bershka

让 Bershka 在中国充满活力的社交媒体环境中焕发生命,将本地化品牌文化与电子商业无缝融合。

INDUSTRY

FASHION

TYPE

ESTRABILISHED BRAND

SERVICES

SOCIAL MEDIA STRATEGY

Bershka photo shoot in a boat
Bershka different layouts in the phone

我们的首要任务是制定超越地理界限的跨文化品牌战略。 通过对中国错综复杂的文化、市场细分差别和数字化市场概况的仔细研究,将 Bershka塑造为新一代时尚消费者的先锋文化品牌,号召新一代中国年轻女性的自信崛起。

内容是我们的创意画布。我们进行品牌内容本地化和再创作,以符合中国对标消费群体的喜好和习惯。 无论是在线推广创意文案、视觉设计,还是打造具有文化共鸣的活动,我们的团队都确保每一项内容都反映 Bershka 的先锋主义精神。

我们为 Bershka 创造了一个不仅国际化且具有中国流行文化共鸣的在线形象。 这是一个文化与商业完美融合的项目,一个全球品牌在中国充满活力的社交媒体格局中,找到了自己的独特定位的成功本地化案例。

Bershka Color Guide campaign logo
Bershka two screen layout design
Bershka Spring Kids campaign logo
Bershka Spring Kids design
Bershka photoshoot men spring
Bershka two model photoshoot in the desert
Bershka I love me day campaign logo
Bershka men clothes layout
Bershka New Denim campaign logo
Bershka two screens design display
Bershka LA photoshoot
Bershka campaign men with a camel in the desert
Bershka two screens When there is sun campaign
Bershka retro campaign layout
Bershka Ni Hao La campaign main screen
Bershka party photo
Bershka screen party layout design
Bershka party photoshoot with a red car
Bershka Winter Child campaign logo
Bershka Winter Child campaign two screens
Bershka Chinese new year layout
Bershka Red Pocket design
Bershka red pocket design layout
Bershka graffiti campaign
Bershka graffiti campaign layout
Bershka 3 woman photo campaign
Bershka Dress Story campaign logo
Bershka layout My Dress My Rule
Bershka photoshoot of two female model
Bershka Be you, do you campaign logo
Bershka Be you, do you campaign design layout
Bershka model riding a horse
Bershka jeans campaign design
Bershka models surfing