We all understand that art pieces symbolize the taste and identity of their collectors. In the process of building the brand for Object Momento, an independent artist’s collection platform, we aim to discover a deeper emotional connection between art and everyday living.
Art is not just about beautiful objects. At Object Momento, art is viewed as a collection of ever-lasting moments: authentic, genuine moments unique to each of us in its own definition. It is our interpretation that breathes life and vibrant colors into these originally lifeless artworks, offering us different insights as we grow at various stages.
Art becomes an integral part of our identity, blending into our daily lives. It is born within us and grows alongside us.
From this perspective, we have constructed a visual system that conveys our brand philosophy. The ethereal symbol, partially veiled yet ever-present, represents the private essence of art pieces and the personal connection and understanding shared with each member of our audience.
Following its launch, our brand garnered admiration and affection from emerging artists. The stories we've crafted for Object Momento continue to develop and thrive.
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Creating and implementing brand positioning strategies that set your brand apart, resonate with your target audience, and drive success in the market.
From brand research, brand positioning, and key strategy to creating a brand value system, we design a foundational infrastructure for market deployment, including a brand visual identity system, brand language system, and brand applications tailored to the brand's target consumer group.
Designing and developing mini programs to maximize your brand's reach and impact among WeChat users, tailored to create various custom functionalities based on your specific needs.
