bershka

Bringing @Bershka to life in China´ s dynamic social media landscape, seamlessly blending culture and commerce.

Industry

Fashion

Type

Established Brand

Services

Social Media Strategy

Bershka photo shoot in a boat
Bershka different layouts in the phone

A seamless fusion of culture and commerce, positioning a global brand at the vibrant heart of China.

Our primary objective is to develop a cross-cultural brand strategy that transcends geographical boundaries. Through meticulous research into China's intricate culture, market segment differences, and the digital market landscape, we aim to shape Bershka as a pioneering cultural brand for the new generation of fashion-conscious consumers, inspiring the confident rise of young Chinese women.

Content serves as our creative canvas. We engage in brand content localization and reimagining to align with the preferences and habits of China's target consumer groups. Whether it's online promotional copy, visual design, or the creation of culturally resonant events, our team ensures that each piece of content reflects Bershka's pioneering spirit.

We have crafted an online image for Bershka that is not only international but also resonates with Chinese pop culture. This project represents a seamless fusion of culture and commerce, positioning a global brand at the vibrant heart of China's social media landscape with its unique identity.

Bershka Color Guide campaign logo
Bershka two screen layout design
Bershka Spring Kids campaign logo
Bershka Spring Kids design
Bershka photoshoot men spring
Bershka two model photoshoot in the desert
Bershka I love me day campaign logo
Bershka men clothes layout
Bershka New Denim campaign logo
Bershka two screens design display
Bershka LA photoshoot
Bershka campaign men with a camel in the desert
Bershka two screens When there is sun campaign
Bershka retro campaign layout
Bershka Ni Hao La campaign main screen
Bershka party photo
Bershka screen party layout design
Bershka party photoshoot with a red car
Bershka Winter Child campaign logo
Bershka Winter Child campaign two screens
Bershka Chinese new year layout
Bershka Red Pocket design
Bershka red pocket design layout
Bershka graffiti campaign
Bershka graffiti campaign layout
Bershka 3 woman photo campaign
Bershka Dress Story campaign logo
Bershka layout My Dress My Rule
Bershka photoshoot of two female model
Bershka Be you, do you campaign logo
Bershka Be you, do you campaign design layout
Bershka model riding a horse
Bershka jeans campaign design
Bershka models surfing